I believe we lost control over the amount of time and energy we invest in our digital word. You might argue that this is our new reality, and that our digital self is equally important as our offline life.
We currently work, socialite and relax much with content that is made possible through screens and connectivity. Perhaps its just how our current life has become, and this is a new dimension that has entered our daily realities. I’ve been a consumer tech enthusiast since my first GameBoy. Today I work with technology and I have growingly become interested in responsible design and the calm technology movement. I believe that we need to start restructuring software in order to reprioritise the attention it then takes (at a cost) from us. Not only does it grab our attention but many apps start to utilise big data to determine the ideal way to the gain the highest success rate of being successful (having the user interact with it). Big data is a gold mine when analysed correctly, and can provide behavioural semi-universal insights which some companies implement to their benefit. Companies cherish this as it brings people to use their products.
Whats wrong with notifications
At this moment all notifications are set for the same priority; whether your mom is trying to reach you or if someone started to follow you on instagram. The attention grabbing notifications are by standard set to the same level. Each time we receive a notification our brains act in the same way when we get a compliment. Our brains release dopamine which over time can become addictive. Evolutionary, the reasons our brain reacts this way is to highlight and encourage that behaviour, but as our physiology and brain chemistry does not distinguish between a like and caught fish, the result is the same. The consumer technology has progressed so rapidly that our brain have been left behind and thus we need to state the question of what we want our dopamine releases from. Do we want want it from empty double taps or from things that actually take time and effort. Over time we need to decide what we want our memories to be formed from.
Take a look at your dopamine releases, and ask yourself if they the result from double taps.